The main challenge was to drive sales of Hyundai car models and generate more after-sales service requests. Additionally there was a group of untapped leads, which we called "inactive leads", as they had left the sales funnel without any follow-up action having been taken.
Our main objective is to improve communication strategies for both vehicle sales and after-sales services. We aim to generate high-quality leads while ensuring strategic follow-up. For vehicle sales, we target interested individuals by segmenting each model to its market profile and establishing a strong online presence in relevant searches and networks. For after-sales services, we focus on Hyundai users and recent customers, targeting those searching for Hyundai after-sales or using Hyundai vehicles. We also implement remarketing tactics for customers located near our branches.
To ensure ongoing engagement with potential customers, we have implemented a lead follow-up system. Recognizing that the vehicle purchasing process is not instantaneous and is susceptible to competition from similar models, our aim is to maintain active communication with users.
85.3 Million total impressions. 690,637 clicks. 17,072 total leads.