Reintroducing margarine to the market following a period of communication inactivity, aiming to position Danica as the leading brand in its category, capturing consumer awareness top-of-mind.
We developed a comprehensive marketing strategy targeting specific segments and product applications, covering a complete 360-degree campaign. Our primary objective was to engage a particular audience by leveraging social media influencers, Meta and Google campaigns, as well as programmatic advertising on websites catering to cooking, recipes, TV, radio, and billboards.
160 million total impressions. 9.3 million users impacted on Meta. 2.9 million total views on YouTube. 946,730 clicks.
*These values only consider the results achieved by the digital campaign.