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The challenge
Create a relevant and memorable brand experience for Friend’s Day, connecting with consumers in the real moment when friends come together.
The activation took place in more than 10 restaurants, where diners could transform their own anecdotes into personalized labels generated with artificial intelligence.
The main challenge was to deliver an agile and scalable execution across multiple locations, combining creativity, technology, and real-time production.
Strategy
The strategy placed friends’ stories at the center of the experience. In each restaurant, diners shared an anecdote that was interpreted by a team of specialized prompters. From these stories, AI-generated visuals were created and instantly printed as personalized labels, producing a unique piece for participants to take with them.
In this way, every table became a space for co-creation between friends and the brand.
Results
The activation turned Friend’s Day into a participatory and highly shareable experience.
More than 10 restaurants and over 150 labels were part of the initiative, where hundreds of diners transformed their anecdotes into unique AI-generated pieces.
The proposal generated high levels of interaction, organic amplification on social media, and strengthened the emotional connection between the brand and consumers.
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