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In a country where over 50% of commercial transactions are paid in cash, we leveraged the initial COVID-19 Pandemic’s health recommendations to launch a new fintech product from a traditional credit card local provider.
Generate Naranja X brand awareness in the Argentinean Fintech category, with a commercial objective of 200,000 prepaid card applications and app downloads.
A digital wallet paired to the first nameless prepaid debit card meant the time between account application and shopping was dramatically reduced.
We brought the unexpected context and the product proposition together tapping into a powerful local insight, highlighting the argentinean self-perception of being good at improvising creative solutions to find a way around everyday problems.
The Naranja X brand surged to the 3rd place in category TOM, only surpassed by category leaders MercadoPago and Ualá.
255,478 Naranja X prepaid debit card applications.