The challenge
Mastercard Music is one of the biggest summer campaigns for Mastercard in Poland.
We needed to reach a young audience with an interactive experience interesting enough for them to keep coming back over the 2 month-long campaign.
Strategy
We partnered with well-established and emerging artists, and presented our audience with a challenge to demonstrate they are their biggest fans.
With a pool of over 450 questions, users took part on a daily contest to answer as many question as they could as fast as possible for the chance to win $1 tickets to concerts by these artists.
Results
Over 32,000 registered and verified users, with an 80% participation rate over the course of the campaign.
A total of 827,800 questions answered, with 381,500 correct responses.
2,400 incredible fans were awarded with a priceless experience.
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