The challenge
We set out to build Aleph's e-learning platform dedicated to digital marketing—a bold challenge that transcends borders by spanning every continent, embracing four languages, and reaching hundreds of thousands of passionate learners globally.
Our mission is to empower individuals to master digital marketing, social media, innovative tools, and the fast-evolving advertising industry, transforming them into true experts.
Strategy
To bring this vision to life, we developed a robust platform where introduced different learning methodologies, such as on-demand and live courses courses, and provided multiple learning formats and official certifications. The platform was designed not only for individual learners but also tailored to meet the needs of both the instructors educational institutions worldwide.
But we didn't stop there. We developed a comprehensive system that encompasses a user sign-in module integrated with multiple identity providers, as well as tools to monitor user progress in each course, tracking of completed activities and exams, implementing course-specific requirements, managing cohorts for live classes, multi-language support, a reporting and intelligence platform, content administration, and many more features.
Results
Currently, the platform boasts over 840,000 registered users spanning across 232 countries/territories. With an impressive track record, we have successfully awarded over 270,000 certifications, covering both short courses and the Digital Ad Certificate. The platform is currently available in Spanish, English, French and Arabic.
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